Marketing is important for micro businesses and small businesses. There is so much to do when it comes to running a business. From keeping up with the finances, making sure your products and services are up to date, marketing, advertising and sales.

Marketing is a significant and essential part of running a business. So, what is marketing, and why is it vital for micro-businesses and small businesses?

What is Marketing?

Marketing is when you are promoting or selling your product or service to your target audience.

There are different parts to marketing within the business, from conducting market research to advertising your product.

During market research, you find vital information from your target audience in a bid to find out whether there is a product or service demand. Market research enables you to reach out to your target audience and whether or not there is a market gap that you will be able to fill.

Once you have done market research, you can then start to draft together an advertising schedule where you can target your audience on the platforms you know they use. Examples of which are a print flyer or a Facebook Ad. You are then promoting your product or services and trying to get sales.

Why do you need to do market research for your business?

Without market research, you would never know if you’re meeting the needs of your target audience. You may have what you think is a perfect product, but what if there is no demand for it? What if you spend much money on producing a product that no one buys? Market research ensures that this doesn’t happen.It is also a smart way to determine if there is a gap that you could fill. Do you have an answer to your client’s problems? Can you use this as a selling point? The market research also allows you to find out where your audience hangs out. Are they on social media? Alternatively, do they read the local newspaper? By reaching out and conducting research, you will have an answer to these questions and will be able to target them when it comes to advertising a lot easier.

Why is marketing important for micro-businesses and small businesses?

Increase in sales

When you meet your customer’s needs and have promoted this in the right place, you will attract them. Therefore, increasing the number of leads and sales you can get for your business.By addressing your target audience on the platform they use, you are allowing new people to view your product or service and business.

Visibility of products and services

The more people that see your product or service, the more sales you will have. If you are not advertising or marketing, then you have a minimal audience that can see your service or product. It’s challenging for customers to ‘stumble’ and find you or word of mouth to carry the word of your business.By addressing your target audience on the platform they use, you are allowing new people to view your product or service and business.

Gives information

The more people that see your product or service, the more sales you will have. If you are not advertising or marketing, then you have a minimal audience that can see your service or product. It’s challenging for customers to ‘stumble’ and find you or word of mouth to carry the word of your business.By addressing your target audience on the platform they use, you are allowing new people to view your product or service and business.

In Conclusion

As you can see, marketing is an essential part of running a business. It is vital for micro-businesses and small businesses, especially in a world where big companies are so visible.It is something that should be addressed regularly, to check in on whether your customers are happy with your services to attracting new leads. 

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