Marketing and advertising have always been critical components in the success of any business. However, it has taken a backseat to other priorities over the past few years. But now, as companies realise how competitive the marketplace has become, they are again placing greater importance on marketing and advertising.

If your business is to succeed in today’s highly competitive environment, it’s time to dust off those marketing and advertising skills and get back to basics. That means investing in traditional marketing and advertising strategies and using new technologies such as artificial intelligence and big data analytics.

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