What is Local Marketing?Local marketing or neighbourhood marketing targets explicitly the community around a physical store. Promotional messages get directed to the local population, instead of the mass market.Local business directly connects with customers for engagement, sales, and to stake a significant presence in the mental maps of consumers in these communities.
How do you go about marketing to local customers?
1. Using Traditional Marketing
Get connected to other local businesses.
One way local businesses can expand their network is to get connected with other local businesses, especially those in the same or complementary industries. Online professional groups on Linkedin are also great for networking online. Ensure you do plenty of networking in the real world too.