by BlossomBuddy2 | 17 Nov 2022 | Marketing, Marketing Strategy
Photo by Angela Roma on Pexels Buyer Persona Definition A buyer persona is a picture or image of a character representing your ideal customer. This is based on market research. It is also based on accurate data about your potential and current customers. Buyer...
by BlossomBuddy2 | 9 Oct 2022 | Marketing, Marketing Strategy
A/B testing is a marketing tactic. It’s excellent for making intelligent decisions based on actual data, so you can see what works best for your customers. A/B Testing Definition A/B testing is a marketing & scientific technique that allows businesses to...
by BlossomBuddy2 | 2 Jun 2022 | Advertising, General Marketing, Marketing
Marketing and advertising have always been critical components in the success of any business. However, it has taken a backseat to other priorities over the past few years. But now, as companies realise how competitive the marketplace has become, they are again...
by BlossomBuddy | 1 Oct 2019 | Corporate, Marketing, Marketing Strategy, SME
The marketing strategy we will be looking at in this new blog article is Green Marketing. Currently, there has been a growing concern for the well-being of our planet, including issues regarding global warming and plastic waste. Industries worldwide are taking steps...
by BlossomBuddy | 24 Sep 2019 | General Marketing, Marketing
Social networking is a massive part of the world we live in today. In 2018, it was estimated that around 2.65 billion people were using social networking sites. Investopedia defines social networking as – “Social networking is the use of internet-based...
by BlossomBuddy | 7 Sep 2019 | General Marketing, Local Marketing, Marketing
More than 85% of business owners grow their businesses through word-of-mouth referrals, which shows it is essential to market to local customers. Local area marketing strategies are different from general marketing strategies as you have to work hard to find, reach...