Are they that useful? What is a QR code? How do you make QR codes for advertising work? Do you use a QR code for advertising? When it comes to questions, people ask about the little black-and-white boxes we see on billboards, in magazines, and even in front of us when we walk down any given street; there’s a lot more to it. Most people (myself included) don’t realise that QR codes are a way for people to “interact” with their advertisements. Sure, you get some information, but can you do more?

Smartphones and QR Codes for Advertising

QR Codes are a way of bringing your advertising into the digital world by simply using a smartphone.

QR codes are black-and-white barcodes that smartphones can scan. They are also known as Quick Response Codes or 2D barcodes. These codes can hold many characters of information and have become a trendy way to introduce new customers to your company through social media sites like Twitter or Facebook.

Goals of QR codes in Advertising

QR codes can help you accomplish various goals: lead generation, event registration, coupon offers, video views and more.For example, if you’re in the market for a new appliance or mattress, you might use QR codes to get access to a discount on those items. The code would take users directly to a landing page where they can purchase the product at a discounted price. If your business or organisation has an upcoming event that people will want to attend (like an industry conference), you could use QR codes for on-site registration for easy check-in and even exclusive discounts for attendees who register early.

3 Ways: How to Make QR Codes for Advertising Work

Whether or not QR codes work for your business is a matter of perspective. If you’re slapping them on your product and hoping for the best, they will not be super valuable. But if you’re putting in the time and effort to craft the correct code and make it appealing to the right people, there’s a chance they could help you.

So here are three ways to make that happen:

Put them on your outdoor signage.

Whether billboards or posters in a store window, this is an easy way to attract attention from passersby who might not even notice the code otherwise.

The key here is ensuring that the code looks attractive enough to avoid detracting from your message (or distracting potential customers).

For example, if you’re advertising a sale on clothes at a clothing store, then maybe having an image of some nice-looking clothes in front of the code would work well since it reinforces your brand and shows customers what they could buy during the said sale period.

For example, if you’re trying to sell tickets for an upcoming event such as a movie premiere, then maybe adding some short text about what kind of movie it will be along with how many seats are left before each showtime would look better than showing pictures from previous movies because those images might take away attention from what people want most (information).

Put QR Codes on your print material and packaging.

A QR code helps you to put your business information directly in the hands of potential customers.

Make QR for advertising work by putting them in brochures, business cards, signs, other promotional materials, and trade shows printed materials.

Promote your codes on your website, emails, and other online communications.

Using QR codes helps drive website traffic.

Posting a QR code on your website will allow viewers to quickly scan it and get instant access to more information about you or your business.

For example, a restaurant might include its menu inside the artwork for its logo (that’s right, there is such a thing as “logo art”) on its homepage so that people can quickly get the gist of what they offer with just one click of their smartphone camera lens!

Tips on How to Create a QR Code

In print, make sure that the code is big enough so that it can easily be scanned by any smartphone or tablet device.

It should be easy to scan. Make sure it’s placed somewhere people will use their phones/tablets when looking at printed material (like an ad poster or magazine cover). A QR code should always be evident, bright and apparent so that people can quickly identify it as an ad or call-to-action (CTA). Any blurry image may confuse readers into thinking it’s something else entirely; when this happens, there’s no way for them to know what’s happening until after they’ve already scanned—by then, it’s too late!

Don’t place too many codes on one page—it’s important not to overwhelm users with too much information because they might not look at anything else! Instead, try adding them only around specific areas of interest, such as special events or product promotions, instead of everywhere else, just because there’s room left over after formatting other elements first, like text boxes.

Use a QR code that is relevant to your business. If a person sees an ad on their phone and thinks, “this would be useful,” they’ll probably scan it! The more relevant the QR code is, the more likely they are to scan it in the first place.


QR codes are a versatile tool. QR codes can be used for almost anything, and there’s no reason you should be limiting yourself to just one type of use.

With all said, I hope this has helped you discover the potential of using QR codes in your advertising. Think of it as adding a little extra value to your ad, so you know your investment will be good long-term.